The Rodina is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, we activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design.

“The Rodina treat design as an agent for activity, for evoking restless responses and continual conversation.” – Eye on Design, AIGA

Studio explores the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology.

"We invent ways in which experience, knowledge and relations are produced and preserved."

The Rodina works mostly with cultural clients and specialises in visual identities, unique exhibition design, unforgettable user experience, and participatory installations. Our approach is dialogical, each design is developed processually in a close conversation with client.

The Rodina has been researching performativity within graphic design since 2014. We coined the term "performative design" (in the field of visual communication) which is further described in Action to Surface publication.

"In their brilliant publication Action to Surface, the duo sets a new order for the political urgency of surface-led visual culture..." – There and back again: an art history of memes in the post-truth era; Alice Bucknell for Artsy


Clients

CARA, USA
Harvard GSD, USA
FRONT International, USA
Van Abbemuseum, NL
EPFL Pavilions, CH
ZKM Karlsruhe, DE
FACT Liverpool, UK
Rewire Festival, NL
Sonic Acts Festival, NL
Stroom Den Haag, NL
Plat Journal, USA
Fotograf, CZ
Google, USA
Open Set, NL
Na Zemi, CZ
Forum 4AM, CZ
CJCH, CZ
MTV, USA



Design Pedagogy


Tereza Ruller is an educator at Design Academy Eindhoven (Society & Change) and together with Vit Ruller, they exhibit, lead design workshops, and give lectures internationally, amongst many at CalArts (USA), Cooper Union (USA) a ZHDK (CH).



Internships


We are not looking for any interns at the moment.

Handi Kim, KR, 2020
Milana Kasianova, RU, 2019
Nicolai Schmelling, DK, 2019
Marianne Noordzij, NL, 2017
Jonathan Castro, PE, 2016
Anežka Minaříková, CZ, 2016
Adam Švejda, CZ, 2015
Cyanne van den Houten, NL, 2014
Constant Fernandez, FR, 2014
Jules Vaulont, FR, 2013

Address


The Rodina
Frans de Wollantstraat 58
1018 SC Amsterdam
The Netherlands

Follow us


Instagram
, Twitter, Backstage, Vimeo


Contact


We are always happy to meet new people, support your project visually or just give a brief consultancy. Call us or send an email:

Tereza Ruller (she/her)
+31(0) 615 925 822
tereza@therodina.com

Vit Rulller (he/his)
+31(0) 615 925 822
vit@therodina.com

  • After School Club II, The God of Internet: Founder's Scrolls
    Offenbach, DE
  • NYA Skolan: After School, Democratic Design
    Stockholm, SE
  • Projektil, Bauhaus Universitat , Training for Future Criminals
    Weimar, DE
  • 24th Poster Biennial, Cutting the Territories
    Warszaw, PL
  • Graphic Design Festival Scotland, Error Opportunity
    Glasgow, UK
  • RCA @ Sandberg Instiuut, The Scene of Politics: Rethinking the Pilars of Democracy
    Amsterdam, NL
  • AKV|St.Joost, Designer's Future Stack
    Breda, NL
  • Luca School of Art, The Chronicles
    Gent, BE
  • OTIS, Escaping the Flatlands
    Los Angeles, USA
  • CalArts, Borderlands: Towards the New Territories
    Santa Clarita, USA
  • Fubu, ZhDK, Abstract Portrait of 20 Young People in Canton Zürich
    Zürich, CH
  • Prague College, The Settlers: Designing a Storytelling Tool
    Prague, CZ
  • Bezalel Academy of Arts and Design, Mapping the Opportunities
    Jerusalem, IL
  • Royal Academy of Arts, Design & Conquer
    Den Haag, NL
  • Die Angewandte – University of Applied Arts, Depatriarchalizing Pixel Lands
    Vienna, AT
  • MICA, The Fair of Situations
    Baltimore, USA
  • Weltformat, Recording Bodies
    Lucerne, CH
  • Czech Ministry of Culture, The Most Beautiful Czech Book 2012
    Prague, CZ
  • Le Signe, 24th International Graphic Design Biennial of Chaumont
    Chaumont, FR
  • Banská Stanica Contemporary, Keep Smile
    Banska Stiavnica, SK
  • Dutch Ministry of Finance, Dutch Education: Budget Cuts
    Den Haag, NL
  • Tique Art, Abstract Portrait of the Crowd: At the End I became a Painter
    Antwerpen, BE
  • GDFS, Graphic Design Festival Scotland
    Glasgow, UK
  • Stedelijk Museum, BYOB
    Amsterdam, NL
  • D&AD Awards, Branding & Identity Wood Pencil Winner from World Design Studio MTV, International team
    London, UK
  • Le Signe, National Graphic Design Center, 26th International Graphic Design Biennial of Chaumont
    Chaumont, FR
  • Seoul Culture Station, 5th International Typography Biennale Typojanchi
    Seoul, KR
  • Hyundai Design Card Gallery, Acting Bodies
    Seoul, KR
  • Unfair, Unfair18 – Full Screen
    Amsterdam, NL
  • Stroom Den Haag, De Dignen
    Den Haag, NL
  • Salone del Mobile, My Practice My Politics
    Milan, IT
  • De School, Celestial Services
    Amsterdam, NL
  • Palace of Typographic Masonry, The Chamber of Transformation
    Amsterdam, NL
  • CHART, Unionize
    Copenhagen, DK
  • Inform Awards, Inform Award for Conceptual Design
    Leipzig, DE
  • Weltformat, The Chamber of Transformation
    Lucerne, CH
  • Dutch Design Week, DDA, Dutch Design Awards
    Eindhoven, NL
  • Neo New York, Cooper Union, Neo New York: Visual Thinking
    New York, USA
  • Royal Academy of Arts, The good. The bad. The ugly
    Den Haag, NL
  • ESAC – École supérieure d’art de Cambrai, Action to Surface
    Cambrai, FR
  • Hackers and Designers, A Non-linear Talk
    Amsterdam, NL
  • Willem de Kooning Academy, Gamification class Erasmus
    Rotterdam, NL
  • The Book Society, Action to Surface
    Seoul, KR
  • Bezalel, Post-Reality, Symposium on The Future of Design
    Jerusalem, IL
  • University of Illinois, Through the Glass Darkly – UIC Public Seminar Series
    Chicago, USA
  • MCAD, 7 Stages of Performing Designer
    Minneapolis, USA
  • Swiss Interactive Media Days, Designer as Environment
    St. Gallen, CH
  • Coded Matters, From Stone to Stone
    Amsterdam, NL
  • Sonic Acts, Stedelijk Museum, Accidental Geopoetics
    Amsterdam, NL
  • FACT Liverpool, States of Play: Roleplay Reality
    Liverpool, UK
  • Denver Digerati, Animation NOW!, Biennial of the Americas
    Denver, USA
  • NEST, Slow Signal: Carbon Performs Silicon
    Den Haag, NL
  • CCA Gallery, Banana Skin Credit Card
    San Francisco, USA
  • A–Z Presents, When the Work is Done
    Berlin, DE
  • Recyclart, Unionize and Playbour
    Brussel, BE
  • IED, Designer as Environment
    Madrid, ES
  • Cooper Union, Typographics
    New York, USA
  • La Martinière Diderot, Accidental Geopoetics
    Lyon, FR
  • Vlisco&Co, Université Félix Houphouët-Boigny, #Future You
    Abidjan, CI
  • Design Summer 11, Face as a Territory 设计一一夏(杭州)
    Hangzhou, CN
  • School of Speculation, Design Museum London, School of Speculation
    London, UK
  • Winchester School of Art, Drivers of Change
    Winchester, UK
  • University of the Arts London, London College of Communication, Something or Other: Engaged Futures series
    London, UK
  • Fotograf Gallery , Elements of Style
    Prague, CZ
  • KABK – Fine Arts, NEST, The Future Body
    Den Haag, NL
  • POST Design Festival, On Performative Design
    Stockholm, DE
  • Typomania Design Festival, Communication Design & Performance
    Moscow, RU
  • Us By Night, Performing Bodies: Towards Solidarity
    Antwerpen, BE
  • Semipermanent, Collective Portrait of The Crowd
    Auckland, NZ
  • Stedelijk Museum, Sonic Acts, The Noise of Being
    Amsterdam, NL
  • Hochschule für bildende Künste, Digitale Grafik, Depatriarchalizing Pixel Lands
    Hamburg, DE
  • KABK, ACPA Conference, The Public Dimensions of Artistic Research
    Den Haag, NL
  • Text Form Function Atelier, Faculty of Arts, Rádio Ostravský sen
    Ostrava, CZ
  • UMPRUM – Academy of Arts, Architecture and Design, Poklady Ostrova Pokladů
    Prague, CZ