The RodinaStudioArchive
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Parade

2016
Music video on ecstasy of self-performing.

How do we construct our identity in a post-representational digital reality? Parade is a fantasy rainy world, where hearts together with hundreds of other emojis orgasmically fly across the screen. This music video explores narcissism in today’s world. It questions the ecstasy of parading the self to the world—duplicating the self or achieving the image of the ideal self as a means of achieving a sense of value, ‌distinction or immortality.