Playbour: The New Workaholism

Borders between play and labour are disappearing. Work time and leisure have become unified in one never-ending shift—articulated through our networked presence in multi-internet reality. Every hour of our play, minute of entertainment, and megabyte of shared data generates profit. This realm of the lost division between labour and play is called playbour, which is a fun activity that doesn't feel like work. It's a pleasurable production—platform capitalist's wet dream. Music by Ventolin. Lyrics, concept, video by The Rodina.