Playbour: The New Workaholism

2015
A viral music video with a designer performing info graphics.

Borders between play and labour are disappearing. Work time and leisure have become unified in one never-ending shift—articulated through our networked presence in multi-internet reality. Every hour of our play, minute of entertainment, and megabyte of shared data generates profit. This realm of the lost division between labour and play is called playbour, which is a fun activity that doesn't feel like work. It's a pleasurable production—platform capitalist's wet dream. Music by Ventolin. Lyrics, concept, video by The Rodina.

  • Playbour: The New Workaholism: 'PLAYBOUR' above a designer performing info graphics who lifts a pixel cursor to hexagons
  • Playbour: The New Workaholism: a chained figure on a red grid hugs two dodecahedra, play and labour in a never-ending shift
  • Playbour: The New Workaholism: 'BORN TO BE MEASURED' over a figure's selfie, blue disc aloft, play as networked presence
  • Playbour: The New Workaholism: a designer pushes two giant oval faces in glasses past bikes, play and labour on wheels
  • Playbour: The New Workaholism: a designer walks two giant oval faces down a sunlit forest path, one never-ending shift