The RodinaStudio

Playbour: The New Workaholism

A viral music video with a designer performing info graphics.

Borders between play and labour are disappearing. Work time and leisure have become unified in one never-ending shift. This is especially articulated through our networked presence in multi-internet reality. Every hour of our play, minute of entertainment, and megabyte of shared data generates profit. This realm of the lost division between labour and play is called playbour. Playbour is an activity of work that feels like a play and leisure – attractive and pleasurable production. All of us have become players in this game. But who is the real winner?

Music by Ventolin.