Itch my HAHAHA

2016
Music festival identity as a never-ending combination of lively creatures.

Let's start with a single blob. By combining blobs into clusters, animal-like creatures are born. A rich collection of various creature assets and scenes is used throughout the whole identity. Despite that, each part of the campaign has a different and custom creature.

  • Itch my HAHAHA: text-heavy poster, a blob creature with green spots peers through red band names, 'Showcase festival'
  • Itch my HAHAHA: text-heavy poster, a moiré blob creature hugs a lilac slab under outlined 'ITCH MY HAHAHA' on black
  • Itch my HAHAHA: a lively creature of yellow and rainbow eye blobs, a checkered cluster and hen-printed limbs on green
  • Itch my HAHAHA: text-heavy poster, yellow, red and rainbow blobs cluster into a creature under outlined 'ITCH MY HAHAHA'