The RodinaStudioContext
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Attempts to Read the World Differently

2016
Visual identity reflecting contemporary paradigm shift.

How to visualise attempts to navigate in this chaotic, multi-layered, uncertain, and fragile world? The answer is perhaps in the logo which consists of a "book of knowledge" levitating above a cube-shaped Earth. The design is a search for an intuitive way to navigate in our present rapidly developing world and its possible futures. The changes that characterise our current time vary from almost too large and global to fathom (financial, economic and political crises, climate crisis, ethics of the tech industry to name a few) to small and personal (the use of social media, the way health care is organised). These thoughts resulted in a strong image revolving around happy teenagers and a couple of trash bags. Get ready for Max Weber’s re-enchantment!