Mass Makeup: Freckles
Situated surface — an exploration into the performative graphic design.
Inspired by Korean standards of beauty, makeup trends and facial plastic surgery we examined beauty as a socially constructed category. Makeup and plastic surgery modifications are portraits of our society. Faces became canvases — the battle-zone between individuality and conformity.
During The Mass Makeup performance, we opened the process of self-decoration to participants. Tereza’s face was restaged into a canvas –into a surface where action can take place. This act questioned the involvement of society in how natural assemblages of muscles and skin are transformed into the cultural artefact. It challenged the idea of makeup as a tool for a self-expression.
exhibited at Typojanchi, The Hyundai Card Design Library, Seoul
curated by Minjae Huh
photography by Kim Jinsol and The Rodina
• Art (16), • Exibition (12), • Installation (7), • Participation (7), • Performance (11), • Research (10), • Social (13), • Uncategorized (1)
On Performative Design
Interviewed by Korean graphic designer Jungeun Lee, Tereza Ruller explains The Rodina’s performative approach within the graphic design.
Why do you include yourself in the designs? What does performative design offer your practice that more traditional design does not? How do you resolve the paradox between traditional design (static flatness) and performance? How important or what is the role of participation in your practice? What are the motivations that lead you to create graphic performance, both personally and politically?
Concept & Design
Tereza Ruller & Jungeun Lee
for Performative Design Conference at Virginia Commonwealth University, USA
Abstract Portrait of the Crowd:
At the End I Became a Painter
Each of us might be seen as a walking cluster of data. Tereza grabbed textures of exhibition visitors’ faces and placed them it into a form. Different skin, eye and hair colours were mixed from more than 30 skin toned acrylics. The shape of each form was generated by 3d scan software that afterwards assembled new portrait –an abstract portrait of the crowd.
“Performing a painter as a designer gives me an opportunity to question the medium of painting.”
By being painted, each visitor became a participant of this performative act.
How does it feel to place colour into smudges, form a texture peppered with artistic vision? What is the character of the brush stroke? Is the last edge of the squirrel tail connected with the painter as a natural extension of his body? Can we see the object we are painting as a collection of data? Can painting as a medium become a tool for selective data-visualisation?
Painting is dead, let’s paint!
Ten Interventions Festival at Tique Art Space, Antwerp
curated by Welmer Keesmaat and Mr. Make-Do
typeface: Favorit by Dinamo
Visitor is Present
we are artists. We were used to painting big frescos and huge canvases for centuries. Not so long ago we discovered we are human beings with bodies. So we started to perform. Today we have large printers, we like selfies and we like you to be present in our artworks.
Tereza Ruller, Hieronymus Bosch
and Pieter Brueghel
In her work Tereza creates a surface to document her performances of H. Bosch’s and P. Bruegel’s complex paintings. Using her body, she renegotiates the relationship between historical canvases and contemporary self-performing culture. The audience is invited to create an environment for Tereza’s restaged figures. Historical allegories are transformed into a participative event. The overall image grows and changes over the time, as a sequence of visitor‘s interactions.
commissioned by Het Nutshuis, Den Haag
exhibited at Curiosity Killed the Cat
curated by Welmer Keesmaat
photo by Johan Nieuwenhuize and The Rodina
Part 2: EQUESTRIAN
In this act, designer became a commander. Inspired by cavalry generals –during the loud sound of medieval battle– Tereza led the crowd to fill in a simple questionnaire.
ingredients: 25m2 participatory mood-form, motorbike, performing designer as a navigator, 4hrs long performance
kindly supported by Wang Motorcycles
photo by Johan Nieuwenhuize
• Art (16), • Data Visualization (6), • Exibition (12), • Participation (7), • Performance (11), • Portfolio (19), • Research (10), • Social (13), • Web (8)
Shadows in Paradise
Exposure to mass media arouses fear. Even if the frightening scenarios are fictional they blind us and make us unable to act. Fortunately, we can train to overcome this stream of dread.
The time is up! Watch it here: shadows.therodina.com
Visitors of the exhibition were asked to come and break the spell of apprehension during an enchanting ritual.
Designer wearing anti-fear priest’s robe became an exorcist during the collective street therapy session.
costume in collaboration with Anna Mala
photo by: Pieter Kers
The Small Museum, Paradiso, Amsterdam
• Art (16), • Exibition (12), • Installation (7), • Performance (11), • Portfolio (19), • Research (10)
Re-scaling Turrell and Gaillard
Rotating installation displaying art works situated in public space that were initiated and donated by Stroom Den Haag.
We designed re-scaling tools to perform at the site of land-art. Designer became a performer operating those tools.
First we re-scaled Turrell’s Celestial Vault, 30 meters wide and 40 meters long ellipse. This volcano was built for audience to experience the sky. Because for Turrell light and space are the object of his interest.
Then we found and measured Gaillard’s Dunepark, temporarily excavated burried Atlantikwall bunker from World War II. For Gaillard, the physical process of excavating in the dark and wet soil was a form of negative sculpting.
Installation icw Office of Hard Work
Thanks to Arnold Mosselman
• Art (16), • Curatorship (3), • Installation (7), • Motion (13), • Performance (11), • Photography (1), • Research (10)
– Installation as performative space
– Designer as a Playbourer
– Post-Fordist Baby
– Affordance of Props
– Multidisciplinary graduation project that shows Circulation of work.
Borders between play and labour are disappearing. Work time and leisure have become unified in one never-ending shift. This is especially articulated through our networked presence in multi-internet reality.
Every hour of our play, minute of entertainment and megabyte of shared data generates profit. This realm of the lost division between labour and play is called playbour. All of us have become players in this game. But who is the real winner?
Playbour is an activity of work that feels like a play and leisure – attractive and pleasurable production.
Royal Academy of Art, The Hague
Playbour: The New Workaholism
Borders between play and labour are disappearing. Work time and leisure have become unified in one never-ending shift. This is especially articulated through our networked presence in multi-internet reality. Every hour of our play, minute of entertainment and megabyte of shared data generates profit. This realm of the lost division between labour and play is called playbour. All of us have become players in this game. But who is the real winner?
Playbour is an activity of work that feels like a play and leisure – attractive and pleasurable production. Examples of this phenomena are social networks as Facebook, Tumblr, fashion blogs, game modding etc., that function playfully but generate profit to others.
Part of the graduation project Playbour: The New Workaholism by Tereza Ruller @ The Royal Academy of Arts, The Hague. All rights reserved (c) 2015
Ventolin – music, lyrics, mix, production
Ondřej Ježek, studio Jámor – mastering
The Rodina – concept, art direction, video, design, lyrics
BumBum Satori -production
• Data Visualization (6), • Installation (7), • Motion (13), • Portfolio (19), • Research (10), • Text (4)
Action to Surface
Rethinking surface production in terms of performance
text on performative design
We, designers, are used to presenting graphic design as a surface‑centric practice, the way of surface production. In addition to this, Tereza tries to step out of separated media constraints and tend to establish a new field of potential through identifying performative components in graphic design processes and results.
This research establishes links between action, body, designer and surface. It attempts to convince the reader, that surface production could be an action, happening, or chance‑driven act. Therefore the text introduces necessary theoretical, philosophical and historical backgrounds of performance art.
The narrative covers examples from Leonardo da Vinci through Modernists, Post‑War Expressionists and Andy Warhol to recent work by Hito Steyerl. It also presents graphic designers working with action in their design process. For example Sister Corita Kent’s activism, Stefan Sagmeister with his involvement of the body and nomadism, the conceptual approach of Czech designer Petr Babák, Maki Suzuki with his excitement “to do”, ephemeral surfaces and the unforgettable events of Cox and Grusenmeyer, Moniker with their Conditional Design happenings towards surface and Auto Italia’s identity of interactive assistant.
Finally, the text explains why the contemporary form of labour – Sven Lütticken’s concept of general performance – is so important. This thesis is a manifestation of the emerging designer, his/her milieu and effort to position himself/herself into the world of democratised surface production.
Publication is available after request at studio The Rodina and in the library of Stroom Den Haag.
Lecture and poster commissioned by ESAC Cambrai, FR.
Research, concept, text, design and code by The Rodina
• Book (4), • Data Visualization (6), • Participation (7), • Performance (11), • Portfolio (19), • Research (10), • Text (4), • Web (8)
Dutch Education – Budget Cuts
1st Prize-winning mega-hit Budget Cuts by hyper-realistic band Dutch Education is not only a data visualization but performative design act. Designer becomes part of the design and stages the message and various infographics.
We received special access to the financial data for Dutch governmental spendings and income for 2014-2017. The task was to carry out extensive research and re-contextualize the information, statistics and figures from the Miljoenennota (Dutch budget plans) resulting in exhibition What’s inside the koffer?.
“In current times our world economy is ruled by capitalistic excess, unpredictable markets, and people-induced crisis. Dutch education, specifically in the arts, is facing sharp budget cuts affecting the cultural producers of tomorrow,” is written in the curatorial text by Foundland and Mind Design.
concept, lyric, choreography: Tereza Ruller
design, dop: The Rodina
sound mastering: Moimir Papalescu
sound recording: studio Ovoce
awarded by Secretary General of the Ministry of Finance / exhibited at the Ministry of Finance, Den Haag, Netherlands / music video was done within the context of Graphic Design class at the Royal Academy of Art, Den Haag
• Art (16), • Data Visualization (6), • Motion (13), • Performance (11), • Portfolio (19), • Research (10), • Social (13), • Web (8)