# The Rodina

> The Rodina is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Founded in 2010.

- Website: https://www.therodina.com
- Contact: studio@therodina.com

## Site sections

- `/` — Home. Masonry grid of selected projects.
- `/studio` — About the studio: description, contact, and activities (lectures, workshops, exhibitions).
- `/archive` — Visual archive of images and contextual materials.
- `/performativedesign` — Writing and research on performative design.
- `/project/[slug]` — Individual project pages with gallery.

## Projects

### Vultures & Fireflies (2025)
URL: https://www.therodina.com/project/vultures-fireflies

### Always Avoid Discussions, Never Discuss (2025)
URL: https://www.therodina.com/project/always-avoid-discussions-never-discuss
Exhibition as a communication medium

### Colors of Upupa Epops (2024)
URL: https://www.therodina.com/project/colors-of-upupa-epops
Examining the Role of Play as a Transformative Force in Contemporary Design

### The Biennale Matter of Art 2024 (2024)
URL: https://www.therodina.com/project/matter-of-art
Sowing Unrest

### Delinking and Relinking Publication (2024)
URL: https://www.therodina.com/project/delinking-and-relinking-publication
Polyvocal, Accessible, Playful, and for All Senses – Amplifying Voices of Hidden Stories and Relations behind the Surface of Art.

### Helsinki Biennial 2023 (2023)
URL: https://www.therodina.com/project/helsinki-biennial-2023
New Directions May Emerge

### Poring The Ecocide (2023)
URL: https://www.therodina.com/project/poring-the-ecocide
Revealing Ecological Disasters Caused by the Energy Industry

### Ungrounding  (2023)
URL: https://www.therodina.com/project/ungrounding
Exploring Histories of a Landscape in an Art-and-science Installation

### CARA New York (2022)
URL: https://www.therodina.com/project/cara-new-york
Pores for Center for Art, Research and Alliances

### Advanced Architectural Design (2022)
URL: https://www.therodina.com/project/advanced-architectural-design
Metabolic posters for MSAAD at Columbia University

### BioMedia. The Age of Media with Life-like Behavior (2022)
URL: https://www.therodina.com/project/biomedia
Conversational hybrid digital platform as a living organism.

### FRONT International: Oh Gods of Dust and Rainbows (2022)
URL: https://www.therodina.com/project/front-international-2022
Polyvocality, Spirits, Community, Art as Healing, and Togetherness.

### Spatial Affairs. Worlding (2022)
URL: https://www.therodina.com/project/spatial-affairs-worlding
Exhibiting internet art in its native habitat.

### Playbour City Engines (2021)
URL: https://www.therodina.com/project/playbour-city-engines
Virtual online multi-user exhibition space and a platform for performances.

### Delinking and Relinking (2021)
URL: https://www.therodina.com/project/delinking-and-relinking
Polyvocal, Accessible, Playful, and for All Senses – Amplifying Voices of Hidden Stories and Relations behind the Surface of Art.

### Show Pony (2021)
URL: https://www.therodina.com/project/show-pony
Virtual environment embracing non-linear music video experience.

### The Overkill Festival (2020)
URL: https://www.therodina.com/project/the-overkill-festival
The End of the World as We Know it.

### Elements of Style (2020)
URL: https://www.therodina.com/project/elements-of-style
Unwrapping the Process of a Magazine Creation.

### Resources (2020)
URL: https://www.therodina.com/project/resources
Collective Game-making Environmentalism.

### Fotograf Magazine (2020)
URL: https://www.therodina.com/project/fotograf-magazine
Redesign and art direction of an iconic contemporary Eastern-European visual culture magazine.

### Putochinomaricón – 2 A.M. (2019)
URL: https://www.therodina.com/project/putochinomaricon-2-am
Performatively composed music video.

### Accidental Geopoetics (2019)
URL: https://www.therodina.com/project/accidental-geopoetics
Performative Design Intervention Embracing the Complexity of Revealing Rather than Hiding. 

### Scrolls (2019)
URL: https://www.therodina.com/project/complete-walkthru-scrolls
LP design capturing rhythmic sounds and liminality.

### Slow Signal — Carbon Performing Silicon (2019)
URL: https://www.therodina.com/project/slow-signal-carbon-performing-silicon
Participative Recording of the Exhibition Audience.

### Sonic Acts Festival – Hereafter (2019)
URL: https://www.therodina.com/project/sonic-acts-festival-hereafter
Non-binary, Earthly, and Performative visual identity radicalising art-and-science.

### Uncertainty Seminars (2019)
URL: https://www.therodina.com/project/uncertainty-seminars
Playground embracing vulnerability, closeness, inclusion, and imagination through collective doubt, collision, friction, and hesitation.

### The Chamber of Transformation (2018)
URL: https://www.therodina.com/project/the-chamber-of-transformation
Experimenting with Performative Elements of Graphic Design.

### Playbour: Roleplay Reality (2018)
URL: https://www.therodina.com/project/playbour-roleplay-reality
A Non-violent Exploratory Video Game Addressing the Creative Labour

### Poetic Machine Unlearning (2018)
URL: https://www.therodina.com/project/poetic-machine-unlearning
Research on algorithmic oppression and bias in the form of a single-player video game.

### States of Play: Roleplay Reality (2018)
URL: https://www.therodina.com/project/states-of-play-roleplay-reality
Playable Visual Identity of an Exhibition.

### You and Me (2018)
URL: https://www.therodina.com/project/you-and-me
Love Poem as a Participatory Event.

### Sonic Acts Academy 2018 (2018)
URL: https://www.therodina.com/project/sonic-acts-academy-2018
Unpacking the Processes of Artistic Knowledge.

### Unionize: Abolish the Stage of Precarity (2018)
URL: https://www.therodina.com/project/unionize-abolish-the-stage-of-precarity
Calling for Solidarity: Conversational Participative piece as an uprising of the creative worker.

### Harvard GSD Lecture Series (2018)
URL: https://www.therodina.com/project/harvard-gsd-lecture-series
Counting posters can be fun with our sphere abacus.

### Mass Makeup: Freckles (2017)
URL: https://www.therodina.com/project/mass-makeup-freckles
Beauty as a social construct explored through performative graphic design, with situatedness shaping its expression

### Sonic Acts Festival – The Noise of Being (2017)
URL: https://www.therodina.com/project/sonic-acts-festival-the-noise-of-being
Future Fossils and a Playable Book.

### Select Your Memories (2017)
URL: https://www.therodina.com/project/select-your-memories
Turning the archive of Dutch audio-visual heritage to a personal narrative. 

### Freedom vs. Safety (2017)
URL: https://www.therodina.com/project/freedom-vs.-safety
Provocative, participatory, and dialogical voting system.

### Parade (2016)
URL: https://www.therodina.com/project/yllis-parade
Music Video on Ecstasy of Self-performing.

### Itch my HAHAHA (2016)
URL: https://www.therodina.com/project/itch-my-hahaha
Music festival identity as a never-ending combination of lively creatures.

### Inhabit the Planet (2016)
URL: https://www.therodina.com/project/inhabit-the-planet
Socio-political participative game for thousands of visitors.

### Attempts to Read the World Differently (2016)
URL: https://www.therodina.com/project/attempts-to-read-the-world-differently
Visual identity reflecting contemporary paradigm shift.

### Shadows in Paradise (2016)
URL: https://www.therodina.com/project/shadows-in-paradise
Performative design situation as an act of healing and togetherness.

### Visitor is Present (2016)
URL: https://www.therodina.com/project/visitor-is-present
Renegotiating the relationship between historical canvases and contemporary self-performing culture through embodiment.

### Abstract Portrait of the Crowd (2016)
URL: https://www.therodina.com/project/abstract-portrait-of-the-crowd
Each of us might be seen as a walking cluster of data.

### Playbour: The New Workaholism (2015)
URL: https://www.therodina.com/project/playbour-the-new-workaholism
A viral music video with a designer performing info graphics.

### WeberWoche (2014)
URL: https://www.therodina.com/project/weberwoche
Enchanted trash bag full of happiness.

### Re-Scaling Turrell and Gaillard (2014)
URL: https://www.therodina.com/project/re-scaling-turrell-and-gaillard
Rotating installation displaying artworks situated in the public space of The Hague. 

### Keep Smile (2014)
URL: https://www.therodina.com/project/keep-smile
Publication celebrating the Internet.

### Sweet Datapoint (2014)
URL: https://www.therodina.com/project/sweet-datapoint
A digital orgasm

## Activities

- 2026 — MA Information Design, DAE, Critical Narratives and 3D Environments, Eindhoven, NL [tutoring]
- 2026 — HfG Karlsruhe, Communication Design, Unruly Bookkeeping, Karlsruhe, DE [seminar, lecture, installation]
- 2026 — HfG Karlsruhe, Communication Design, 9-to-5: Portals as Interfacial Expansions, Karlsruhe, DE [workshop]
- 2026 — ELISAVA, MA Design , The Synthesized Self – Crafting Personal Narratives through AI and Sound, Barcelona, ES [workshop]
- 2025 — Design Academy Eindhoven, MA Information Design, Critical Narratives and 3D Environments, Eindhoven, NL [tutoring]
- 2025 — HfG Karlsruhe, Communication Design, The Bestiary of Silicon Valley, Karlsruhe, DE [seminar, lecture]
- 2025 — HfG Karlsruhe, The Chamber of Secrets, Karlsruhe, DE [colloquium, lecture series]
- 2025 — HfG Karlsruhe, The Ladies I Have Been Called Upon to Instruct in Painting – On Unlearning Colors, Karlsruhe, DE [seminar, lecture]
- 2025 — ELISAVA, MA Design , On Critical Board Games, Barcelona, ES [workshop]
- 2025 — Textile Museum & University of the Arts London, Carrier Bag Climate: Storytelling Tools for Textile Futures, Tilburg, NL [workshop]
- 2025 — PXL-MAD Gallery, Imagining – Becoming – Communicating, Hasselt, BE [exhibition, workshop, lecture]
- 2025 — Galerie TIC, Always Avoid Discussions, Never Discuss, Brno, CZ [exhibition, performance, happening]
- 2025 — Graphic Days Torino Vol.10, Dear Love,… On Affection and Care, Torino, IT [workshop, exhibition, talk]
- 2025 — London Design Festival, Carrier Bag Climate – Knitted Storytelling, London, UK [workshop, exhibition]
- 2025 — Somalgors74 & HfG Karlsruhe, On Porosities of/by Design, Tschlin, CH [workshop, happening]
- 2025 — Hochschule Mainz, SEEN Around the World-Symposium, Mainz, DE [lecture]
- 2024 — SEE Conference, Performance Graphics: From Image to Interaction, Wiesbaden, DE [conference talk]
- 2024 — Boston University MA Graphic Design, Liminal Design Exercises, Amsterdam, NL
- 2024 — Matter of Art Biennial, National Gallery Prague, Seeding Letters, Growing Worlds , Prague, CZ [performative publication launch]
- 2024 — Design Academy Eindhoven, MA Information Design, Critical Narratives and 3D Environments, Eindhoven, NL [tutoring]
- 2024 — GDA ArtEZ Arnhem, Design Research: Climate Affordances, Arnhem, NL [tutoring]
- 2024 — HfG Karlsruhe, Communication Design, Garden as a Method, Karlsruhe, DE [seminar]
- 2024 — ArtEZ Master of Architecture, The Spatiality of Playfulness, Zwolle, NL [workshop]
- 2024 — Forward Festival , The Rodina – Transformative Imagination, Amsterdam, NL [lecture, talk]
- 2024 — Lucerne University of Applied Arts, On Performative Design, online, CH [lecture]
- 2024 — Chelsea College of Arts, Graduate Diploma Graphic Design, Carrier Bag Climate, London, UK [tutoring, lecture, happening]
- 2024 — VOGUE Czech Republic, The Courage of the Curious, Prague, CZ [interview]
- 2024 — Transart PhD & John Moores Uni., On Communication Design as Performative World-making, Liverpool, UK [workshop, lecture]
- 2024 — Bananafish Gallery, Colors of Upupa Epops – Examining the Role of Play as a Transformative Force in Contemporary Design, Shanghai, CN [exhibition, happening]
- 2024 — HBK Saar, Principles of Serendipity, Saarbrücken, DE [lecture, exhibition]
- 2024 — HfG Offenbach, Correlations Forum for AI in Art and Design, Offenbach, DE [lecture, workshop]
- 2023 — International Design Culture Conference, Wicked Worlding 위키드 월딩, Seoul, South Korea [lecture]
- 2023 — HfG Karlsruhe, All About Love, Karlsruhe, DE [seminar]
- 2023 — GDA ArtEZ Arnhem, Design Research: On Love and Care, Arnhem, NL [tutoring]
- 2023 — GDA ArtEZ Arnhem, Design Research: Water Affordances, Arnhem, NL [tutoring]
- 2023 — Formations of Power – Performing Democracy, Days of Democracy Frankfurt, Giving the Voice, Frankfurt, DE [workshop, performative intervention]
- 2023 — Transart Institute for Practice PhD, On Communication Design as Performative World-making, online, USA [workshop, lecture]
- 2023 — Forward Festival, On Embodiment and Processuality, Vienna, AT [lecture, talk]
- 2023 — Domaine de Boisbuchet, Garden of Encounters, Lessac, FR [workshop, talk]
- 2023 — MA Visual Communication at ZHdK, 5 steps 1 dot, Zurich, CH [workshop, lecture]
- 2023 — Dis/Assembly of Performative Things Symposium, VIKA e.V. art space, A Polyvocal Hearing: Collective Exercise On Performative Design, Halle, DE [workshop, happening, talk]
- 2023 — Chelsea College of Arts, Graduate Diploma Graphic Design, more-than-human, London, UK [tutoring, lecture]
- 2023 — Grafill Grafisk Design: Graphic Placemaking , On Pluriversal Communication Design, Oslo, NO [lecture]
- 2023 — Royal College of Art, Visual Communication, Open Studio: On Spatial Affairs, London, online, UK [lecture]
- 2023 — ifa Stuttgart, Are You For Real: On Digital World-making, Stuttgart, DE [exhibition]
- 2022 — Boston University MA Design, COMA Dutch designLAB , Amsterdam, Netherlands [workshop]
- 2022 — ArtEZ SummerLab, Speculative Fiction, Amsterdam, NL [workshop, lecture]
- 2022 — GDA ArtEZ , Design Research: All About Love, Arnhem, NL [tutoring]
- 2021 — California College of the Arts MFA Design, Design Lecture Series, Togetherness, San Francisco, USA [lecture]
- 2021 — ArtEZ WinterLab, Performing Image, Amsterdam, online, NL [workshop, lecture]
- 2021 — GOOGLE, Google Design , Collective Worlding, Palo Alto, USA [workshop]
- 2021 — Huiput Creative Festival, Freedom and Playfulness – On Situated Communication Design, Helsinki, FI [lecture]
- 2021 — University of Seoul – Graphic Design, Time, Space, and Bodies, Seoul, KR [lecture, workshop]
- 2021 — University of Michigan Taubman College, Collective Worlding, Michigan, online, USA [performative lecture]
- 2021 — ZHdK, Green Button Code, Zurich, CH [workshop, lecture]
- 2020 — Winchester School of Art, Drivers of Change, Winchester, UK [talk, workshop]
- 2020 — University of the Arts London, London College of Communication, Something or Other: Engaged Futures series, London, UK [lecture]
- 2020 — Fotograf Gallery , Elements of Style, Prague, CZ [performance, participation]
- 2020 — 5th Istanbul Design Biennial, Empathy Revisited: Designs for more than one, Istanbul , Turkey [exhibition]
- 2020 — Strelka Institute, Drifting Closeness, Moscow, Russia [workshop]
- 2019 — Dutch Design Week, DDA, Dutch Design Awards, Eindhoven, NL [award nominee, exhibition]
- 2019 — Sonic Acts, Stedelijk Museum, Accidental Geopoetics, Amsterdam, NL [exhibition, performance]
- 2019 — NEST, Slow Signal: Carbon Performs Silicon, Den Haag, NL [exhibition, performance, participation]
- 2019 — CCA Gallery, Banana Skin Credit Card, San Francisco, USA [exhibition]
- 2019 — A–Z Presents, When the Work is Done, Berlin, DE [exhibition, participation, discussion]
- 2019 — IED, Designer as Environment, Madrid, ES [talk]
- 2019 — Cooper Union, Typographics, New York, USA [talk]
- 2019 — La Martinière Diderot, Accidental Geopoetics, Lyon, FR [workshop, lecture]
- 2019 — Design Summer 11, Face as a Territory 设计一一夏（杭州）, Hangzhou, CN [workshop, talk]
- 2019 — School of Speculation, Design Museum London, School of Speculation, London, UK [talk, workshop]
- 2019 — KABK – Fine Arts, NEST, The Future Body, Den Haag, NL [lecture, tutoring]
- 2019 — KABK, ACPA Conference, The Public Dimensions of Artistic Research, Den Haag, NL [lecture, performance, participation]
- 2019 — POST Design Festival, On Performative Design, Stockholm, DE [talk]
- 2019 — Typomania Design Festival, Communication Design & Performance, Moscow, RU [talk, exhibition]
- 2019 — Us By Night, Performing Bodies: Towards Solidarity, Antwerpen, BE [talk]
- 2019 — Semipermanent, Collective Portrait of The Crowd, Auckland, NZ [performance, talk, participation]
- 2019 — Hochschule für bildende Künste, Digitale Grafik, Depatriarchalizing Pixel Lands, Hamburg, DE [workshop, lecture]
- 2019 — Text Form Function Atelier, Faculty of Arts, Rádio Ostravský sen, Ostrava, CZ [workshop, lecture]
- 2018 — Die Angewandte – University of Applied Arts, Depatriarchalizing Pixel Lands, Vienna, AT [workshop, lecture]
- 2018 — MICA, The Fair of Situations, Baltimore, USA [workshop, lecture]
- 2018 — Weltformat, Recording Bodies, Lucerne, CH [workshop, talk]
- 2018 — Palace of Typographic Masonry, The Chamber of Transformation, Amsterdam, NL [exhibition, talk]
- 2018 — Unfair, Unfair18 – Full Screen, Amsterdam, NL [exhibition]
- 2018 — Stroom Den Haag, De Dignen, Den Haag, NL [exhibition, performance]
- 2018 — Salone del Mobile, My Practice My Politics, Milan, IT [exhibition]
- 2018 — De School, Celestial Services, Amsterdam, NL [exhibition, performance, participation]
- 2018 — CHART, Unionize, Copenhagen, DK [exhibition, performance, participation]
- 2018 — Inform Awards, Inform Award for Conceptual Design, Leipzig, DE [award nominee]
- 2018 — Weltformat, The Chamber of Transformation, Lucerne, CH [exhibition, participation]
- 2018 — University of Illinois, Through the Glass Darkly – UIC Public Seminar Series, Chicago, USA [lecture]
- 2018 — MCAD, 7 Stages of Performing Designer, Minneapolis, USA [lecture]
- 2018 — Swiss Interactive Media Days, Designer as Environment, St. Gallen, CH [talk, workshop]
- 2018 — Coded Matters, From Stone to Stone, Amsterdam, NL [performative lecture, performance, talk]
- 2018 — FACT Liverpool, States of Play: Roleplay Reality, Liverpool, UK [exhibition]
- 2018 — Recyclart, Unionize and Playbour, Brussel, BE [talk]
- 2017 — OTIS, Escaping the Flatlands, Los Angeles, USA [workshop, lecture]
- 2017 — CalArts, Borderlands: Towards the New Territories, Santa Clarita, USA [workshop, lecture]
- 2017 — Fubu, ZhDK, Abstract Portrait of 20 Young People in Canton Zürich, Zürich, CH [workshop, lecture]
- 2017 — Prague College, The Settlers: Designing a Storytelling Tool, Prague, CZ [workshop, lecture]
- 2017 — Bezalel Academy of Arts and Design, Mapping the Opportunities, Jerusalem, IL [workshop, lecture]
- 2017 — Royal Academy of Arts, Design Lands, Den Haag, NL [workshop]
- 2017 — Le Signe – National Graphic Design Center, 26th International Graphic Design Biennial Chaumont, Chaumont, FR [exhibition]
- 2017 — Seoul Culture Station, 5th International Typography Biennale Typojanchi, Seoul, KR [exhibition, participation]
- 2017 — Hyundai Design Card Gallery, Acting Bodies, Seoul, KR [exhibition, performance, participation]
- 2017 — Bezalel, Post-Reality, Symposium on The Future of Design, Jerusalem, IL [panel discussion]
- 2017 — Stedelijk Museum, Sonic Acts, The Noise of Being, Amsterdam, NL [performance, performative lecture, talk]
- 2016 — RCA @ Sandberg Instiuut, The Scene of Politics: Rethinking the Pilars of Democracy, Amsterdam, NL [workshop]
- 2016 — AKV|St.Joost, Designer's Future Stack, Breda, NL [workshop, lecture]
- 2016 — Luca School of Art, The Chronicles, Gent, BE [workshop, lecture]
- 2016 — Tique Art, Abstract Portrait of the Crowd: At the End I became a Painter, Antwerpen, BE [exhibition, performance, participation]
- 2016 — GDFS, Graphic Design Festival Scotland, Glasgow, UK [exhibition]
- 2016 — Stedelijk Museum, BYOB, Amsterdam, NL [exhibition]
- 2016 — D&AD Awards, Wood Pencil Winner, Branding & Identity, as part of Studio MTV, London, UK [award]
- 2016 — Hackers and Designers, A Non-linear Talk, Amsterdam, NL [talk, participation]
- 2016 — Willem de Kooning Academy, Gamification class Erasmus, Rotterdam, NL [lecture, project reviews, class supervision]
- 2016 — The Book Society, Action to Surface, Seoul, KR [talk]
- 2015 — Graphic Design Festival Scotland, Error Opportunity, Glasgow, UK [workshop, talk, panel discussion]
- 2015 — Royal Academy of Arts, The good. The bad. The ugly, Den Haag, NL [lecture]
- 2015 — ESAC – École supérieure d’art de Cambrai, Action to Surface, Cambrai, FR [lecture]
- 2015 — Denver Digerati, Animation NOW!, Biennial of the Americas, Denver, USA [exhibition]
- 2015 — UMPRUM – Academy of Arts, Architecture and Design, Poklady Ostrova Pokladů, Prague, CZ [lecture]
- 2014 — Projektil, Bauhaus Universitat , Training for Future Criminals, Weimar, DE [workshop, lecture]
- 2014 — 24th Poster Biennial, Cutting the Territories, Warszaw, PL [workshop, talk]
- 2014 — Banská Stanica Contemporary, Keep Smile, Banska Stiavnica, SK [exhibition, residency, publication]
- 2014 — Dutch Ministry of Finance, Dutch Education: Budget Cuts, Den Haag, NL [exhibition, award]
- 2014 — Neo New York, Cooper Union, Neo New York: Visual Thinking, New York, USA [talk, portfolio reviews]
- 2013 — After School Club II, The God of Internet: Founder's Scrolls, Offenbach, DE [workshop, talk]
- 2013 — NYA Skolan: After School, Democratic Design, Stockholm, SE [workshop, talk]
- 2013 — Czech Ministry of Culture, The Most Beautiful Czech Book 2012, Prague, CZ [exhibition, award]
- 2013 — Le Signe, 24th International Graphic Design Biennial of Chaumont, Chaumont, FR [exhibition]

## Permissions

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The `/admin` path is the CMS and must not be indexed.

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