Itch my HaHaHa: Music festival identity

It starts with a single blob. By combining them into clusters an animal-like creatures are born. A rich collection of various creature assets and scenes is used throughout whole identity. Because the power of blobs is in never-ending combination.

Even though each little part of the campaign has different and custom creature, the identity is clearly recognizable and visible.

Read the whole article about the project on It’s Nice That: “The Rodina creates colourful creature-filled identity for music festival”


Portfolio (23), • Poster (13), • Visual identity (6), • Web (8)