Itch my HaHaHa: Music festival identity

This music festival identity started with a single blob. By combining blobs into clusters animal-like creatures were born. A rich collection of various creature assets and scenes was used throughout the whole identity. Because the power of globules lays in their never-ending combination. Even though each little part of the campaign has a different and custom creature, the identity is clearly recognizable and visible.

Read the whole article about the project on It’s Nice That: “The Rodina creates colourful creature-filled identity for music festival”


Portfolio (29), • Poster (15), • Visual identity (9), • Web (9)