The Rodina was founded in 2011 by Tereza and Vit Ruller. Czech-born, Amsterdam-based independent graphic designers.
The Rodina works on commissioned design projects, while also experimenting autonomously. Studio The Rodina invents ways how experience, knowledge and relations are preserved and produced. Interested in connections between culture, technology, and aesthetic, The Rodina designs events, objects, and tools.
The studio specialises in video, user experience, installations, and visual identities. This cross-media approach allows examining communication as thousands of small interactions which leads to actions. In 2015, The Rodina researched performativity within graphic design and coined term “performative design” (in the field of visual communication) which is further described in Action to Surface publication.
“The Rodina treat design as an agent for activity, for evoking restless responses, confusion, and continual conversation.” ━ Eye on Design, AIGA
“In their brilliant publication Action to Surface, the duo sets a new order for the political urgency of surface-led visual culture…” ━ There and back again: an art history of memes in the post-truth era; Alice Bucknell for Artsy
The Rodina is available for lectures, workshops, studio visits and consulting. For more information contact tereza@therodina.com
CONTACTS
Tereza Ruller
tereza@therodina.com
+31(0) 646 814 126
Vit Ruller
vit@therodina.com
Frans de Wollantstraat 58,
1018 SC, Amsterdam,
The Netherlands
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TEACHING
Tereza teaches at Man & Communication at Design Academy Eindhoven, since 2017
Vit teaches Creative Coding class at GD department; Royal Academy of Arts in The Hague, NL, since 2016
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CLIENTS
FACT Liverpool, UK
Sonic Acts Stichting, NL
Stroom Den Haag, NL
Open Set, NL
Brno 16 – International Short Film Festival, CZ
Tunica Magazine, USA
Het Nutshuis, NL
KEK, HU
MTV, USA
Banska Stanica Contemporary, SK
Festival Fotograf, CZ
Playspace, NL
National Technical Library Gallery, CZ
National Theatre Prague, CZ
Open Set, NL
The Brno House of Arts, CZ
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LECTURES & TALKS
7 Stages of Performing Designer, MCAD, Minneapolis, USA, 2018
UIC Public Seminar Series: Through the Glass Darkly, Chicago, USA, 2018
Post-Reality Symposium, talk and panel discussion on The Future of Design, Bezalel, Jerusalem, IL, 2017
Action to Surface, CalArts, LA, USA, 2017
Escaping the Flatlands, OTIS, LA, USA, 2017
Action to Surface, The Book Society, Seoul, KR, 2016
Border (dis)Order, Luca School of Art, Gent, BE, 2016
Gamification class, Willem de Kooning Academy, NL, 2016
AKV|St.Joost MA Graphic Design, Breda, NL, 2016
Non-linear Talk, Hackers and Designers, Amsterdam, NL, 2016
Action to Surface, École supérieure d’art de Cambrai, FR, 2015
Graphic Design Festival Scotland – talk and panel discussion, Glasgow, UK, 2015
The good. The bad. The ugly, KABK, NL, 2015
Cutting the Territories, 24th Poster Biennial, Warszaw, PL, 2014
Bauhaus Universitat Weimar, DE, 2014
Neo New York: Visual Thinking, New York, USA, 2014
After School Club II, Offenbach, DE, 2013
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INTERNSHIPS
We are not looking for any interns.
Marianne Noordzij, NL, 2017
Jonathan Castro, PE, 2016
Anežka Minaříková, CZ, 2016
Adam Švejda, CZ, 2015
Cyanne van den Houten, NL, 2014
Constant Fernandez, FR, 2014
Jules Vaulont, FR, 2013
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EXHIBITIONS & AWARDS
My Practice My Politics, Salone del Mobile, Milan, IT, 2018
De Dignen, Stroom Den Haag, NL, 2018
Unfair18, Full Screen, NL, 2018
Acting Bodies, Hyundai Design Card Gallery, Seoul, KO, 2017
Typojanchi MOHM: 5th International Typography Biennale, Seoul Culture Station, KO, 2017
Biennial of Graphic Design Chaumont, International Poster Competition Exhibition, Chaumont, FR, 2017
Part of the winning MTV International team –Wood Pencil in Branding– MTV Visual Ident, award by D&AD, 2016
BYOB, Stedelijk Museum, Amsterdam, NL, 2016
Graphic Design Festival Scotland, Glasgow, UK, 2016
Abstract Portrait of the Crowd: At the End I became a Painter, Tique, Antwerpen, BE, 2016
1st Prize Dutch Education: Budget Cuts, awarded by Dutch Ministry of Finance, Den Haag, NL, 2014
Keep Smile, Banská Stanica Contemporary, SK, 2014
International Poster Festival Chaumont, FR, 2013
3rd prize The Most Beautiful Czech Book 2012, for book Mox Nox: H. Herzberger, awarded by Ministry of Culture, Prague, CZ, 2013
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WORKSHOPS
on action, graphic design and critical thinking
Depatriarchalizing Pixel Lands, Die Angewandte – University of Applied Arts Vienna, AT, 2018
Design & Conquer, Royal Academy of Arts, Den Haag, NL, 2017
Mapping the Opportunities, Bezalel Academy of Arts and Design, Jerusalem, IL, 2017
The Settlers: Designing a Storytelling Tool, icw Julia C. Aguiar, Prague College, CZ, 2017
Abstract Portrait of 20 Young People in Canton Zürich, Fubu, ZhDK, Zürich, CH, 2017
Borderlands: Towards the new territories, CalArts, LA, USA, 2017
Designing the Leadership, OTIS, LA, USA, 2017
The Chronicles, icw Julia C. Aguiar, Luca School of Art, Gent, BE, 2016
Designer’s Future Stack, AKV|St.Joost, Breda, NL, 2016
The Scene of Politics: Rethinking the Pilars of Democracy, icw Julia C. Aguiar, RCA @ Sandberg Instiuut, NL, 2016
Graphic Design Festival Scotland – Error Opportunity talk and panel discussion, Glasgow, UK, 2015
Cutting the Territories, 24th Poster Biennial, Warszaw, PL, 2014
Training for Future Criminals, Projektil, Bauhaus Universitat Weimar, DE, 2014
Democratic Design, NYA Skolan: After School, Stockholm, SE, 2013
After School Club II,The God of Internet: Founder’s Scrolls, Offenbach, DE, 2013
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