Attempts to Read the World (Differently)

How to visualise attempts to navigate in this chaotic, uncertain and post-truth world? A visual identity that reflects contemporary paradigm shift is build on a research into each individual artist’s oeuvre as well as on using Agipo –a typeface by RP Digital Type Foundry– and the ATRW(D) logo which consist of a “book of knowledge” levitating above a cube-shaped Earth.

Together with Stroom Den Haag and various artists we try to look for an intuitive way at our present world, the rapid developments therein and search for possible futures. We make an effort to develop tools and appoint ways in which we can read this tipping period. After all, from within a paradigm shift it is difficult, if not impossible, to imagine the new world that is emerging. Artists seem as eminently good guides for such a quest.

The changes that characterise our current time vary from almost too large and global to fathom (financial, economic and political crises, climate change, ethics of medical technologies to name a few) to small and personal (the use of social media, the way health care is organised). Our familiar navigation systems are in need of recalibration.

The first step in this program was taken in September 2014 with the WeberWoche, a program focused on the ideas of sociologist Max Weber. Weber described in 1919 in Science as a Vocation how rationalisation continues to spread and ‘enchanted’ forms of knowledge are pushed out of the public domain.

‘The fate of our times is characterised by rationalisation and intellectualization and, above all, by the ‘disenchantment of the world.’ Precisely the ultimate and most sublime values have retreated from public life either into the transcendental realm of mystic life or into the brotherliness of direct and personal human relations.’
– Max Weber, Science as a Vocation, 1919


→ Neïl Beloufa: Counting on People (2015)
→ Gareth Moore: A Burning Bag as a Smoke-Grey Lotus (2015)
→ Display Show (2016)
→ Another Reality. After Lina Bo Bardi
→ Max de Waard, Monira Al Qadiri, Jean Katambayi: Three Exhibitions in Five Acts (2016 – 2017)
→ Celine Condorelli: Spinning: Proposals for Qualitative Society

curated by: Ilga Minjon; Maaike Lauwaert
hand model & styling: Anna Mala
sound: Gareth Moore, Max de Waard, Niels van der Donk, The Rodina
concept, design, animation, 3d: The Rodina
client: Stroom Den Haag

Art (16), • Catalogue (5), • Cover (4), • Illustration (5), • Motion (13), • Portfolio (19), • Poster (6), • Social (13), • Visual identity (7)