Attempts to Read the World (Differently)

How to visualise attempts to navigate in this chaotic, uncertain and post-truth world? A visual identity that reflects contemporary paradigm shift is build on a research into each individual artist’s oeuvre as well as on using Agipo –a typeface by Radim Pesko– and the ATRW(D) logo which consist of a “book of knowledge” levitating above a cube-shaped Earth.

Together with Stroom Den Haag and various artists we try to look for an intuitive way at our present world, the rapid developments therein and search for possible futures. We make an effort to develop tools and appoint ways in which we can read this tipping period. After all, from within a paradigm shift it is difficult, if not impossible, to imagine the new world that is emerging. Artists are eminently good guides for such a quest.

The changes that characterise our current time vary from almost too large and global to fathom (financial, economic and political crises, climate change, ethics of medical technologies to name a few) to small and personal (the use of social media, the way health care is organised). Our familiar navigation systems are in need of recalibration.

The first step in this program was taken in September 2014 with the WeberWoche, a program focusing on the ideas of sociologist Max Weber. Weber described in 1919 in Science as a Vocation how rationalisation continues to spread and ‘enchanted’ forms of knowledge are pushed out of the public domain.

‘The fate of our times is characterised by rationalisation and intellectualization and, above all, by the ‘disenchantment of the world.’ Precisely the ultimate and most sublime values have retreated from public life either into the transcendental realm of mystic life or into the brotherliness of direct and personal human relations.’
– Max Weber, Science as a Vocation, 1919

curated by: Ilga Minjon; Maaike Lauwaert
hand model & styling: Anna Mala
sound: Max de Waard, The Rodina
concept, design, animation, 3d: The Rodina


Neïl Beloufa: Counting on People (2015)
Gareth Moore: A Burning Bag as a Smoke-Grey Lotus (2015)
Display Show (16 January – 3 April 2016)
Another Reality. After Lina Bo Bardi (6 April – 3 July 2016)
Max de Waard, Monira Al Qadiri, Jean Katambayi: Three Exhibitions in Five Acts
(26 November 2016 – 5 March 2017)
Uncertainty Seminars (12 January 2017 – December 2018)

Art (22), • Catalogue (8), • Cover (7), • Illustration (11), • Motion (16), • Portfolio (29), • Poster (15), • Social (17), • Visual identity (9)