The Rodina was founded in 2011 by Tereza and Vit Ruller. Czech-born, Amsterdam-based independent graphic designers.

The Rodina works on commissioned design projects, while also experimenting autonomously. The Rodina invents the ways how experience, knowledge and relations are preserved and produced. Interested in connections between culture, technology and aesthetic, The Rodina designs events, objects and tools.

Studio specialises in video, interactive, installations and visual identities. This cross-media approach allows to examine communication as thousands of small interactions which leads to actions.

Members: Operation Hague – Joeri Woudstra, Education Unit – Julia C. Aguiar

The Rodina’s philosophy is fun and joyful above all else, lending their work a uniquely inspiring influence as well as a hint of insanity.” ━ It’s Nice That

“The Rodina treat design as an agent for activity, for evoking restless responses, confusion, and continual conversation.” ━ Eye on Design, AIGA

The Rodina is available for lectures, workshops and consulting. For more information contact



Tereza Ruller
+310 646 814 126

Vit Ruller

Derde Oosterparkstraat 170-C, 1092EE, Amsterdam
The Netherlands

on action, graphic design and critical thinking

Borderlands: Towards the new territories, CalArts, LA, USA, 2017

Designing the Leadership, OTIS, LA, USA, 2017

The Chronicles; icw Julia C. Aguiar, Luca School of Art, Gent, BE, 2016

Designer’s Future Stack, AKV|St.Joost, Breda, NL, 2016

The Scene of Politics: Rethinking the Pilars of Democracy; icw Julia C. Aguiar, RCA @ Sandberg Instiuut, NL, 2016

Graphic Design Festival Scotland – Error Opportunity talk and panel discussion, Glasgow, UK, 2015

Cutting the Territories, 24th Poster Biennial, Warszaw, PL, 2014

Training for Future Criminals, Projektil, Bauhaus Universitat Weimar, DE, 2014

Democratic Design, NYA Skolan: After School, Stockholm, SE, 2013

After School Club II,The God of Internet: Founder’s Scrolls, Offenbach, DE, 2013


Lectures and talks

Tereza was a guest lecturer at Gamification class, Willem de Kooning Academy, NL, 2016

Vit teaches Creative Coding class at GD department; Royal Academy of Arts in The Hague, NL, since 2016

Action to Surface, CalArts, LA, USA, 2017

Escaping the Flatlands, OTIS, LA, USA, 2017

Action to Surface, The Book Society, Seoul, KR, 2016

Border (dis)Order, Luca School of Art, Gent, BE, 2016

AKV|St.Joost MA Graphic Design, Breda, NL, 2016

Non-linear Talk, Hackers and Designers, Amsterdam, NL, 2016

Action to Surface, École supérieure d’art de Cambrai, FR, 2015

Graphic Design Festival Scotland –  talk and panel discussion, Glasgow, UK, 2015

The good. The bad. The ugly, KABK, NL, 2015

Cutting the Territories, 24th Poster Biennial, Warszaw, PL, 2014

Bauhaus Universitat Weimar, DE, 2014

Neo New York: Visual Thinking, New York, USA, 2014

After School Club II, Offenbach, DE, 2013


Curatorship and self-initiated projects

Medium: Education, workshops at 26th International Biennial of Graphic Design, Brno, 2014

The Royal Chess Club, Den Haag, NL, 2014 – now

Unbreak My Copy, talks and workshops dedicated to graphic design, 2012-2013

Mein Blok –Grafikdesign in und um Brno 2010-2013, Kunstverein Leipzig, DE, 2013

Architecture of Fiction, 4AM Forum for architecture and media, CZ, 2012-2014



Stroom Den Haag, NL
Playspace, NL
Tunica Magazine, USA
Het Nutshuis, NL
Banska Stanica Contemporary, SK
Film Festival Brno 16, CZ
Contemporary Architecture Centre, HU
Festival Fotograf, CZ
4AM/Forum for Architecture and Media, CZ
National Technical Library Gallery, CZ
National Theatre Prague, CZ
The Brno House of Arts, CZ



Part of the winning MTV International team –Wood Pencil in Branding– MTV Visual Ident, award by D&AD, 2016

1st Prize Dutch Education: Budget Cuts, awarded by Dutch Ministry of Finance,  Den Haag, NL, 2014

3rd prize The Most Beautiful Czech Book 2012, for book Mox Nox: H. Herzberger, awarded by Ministry of Culture, Prague, CZ, 2013


Live performances, posters, videos, participations

Graphic Design Festival Paris, Sport, FR, 2017

BYOB, Stedelijk Museum, Amsterdam, NL, 2016

Abstract Portrait of the Crowd: At the End I became a Painter, Tique, Antwerpen, BE, 2016

Shadows of Paradise, The Small Museum Amsterdam, NL, 2016

Visitor is Present, Het Nutshuis, Den Haag, NL, 2016

Keep Smile, Banská Stanica Contemporary, SK, 2014

International Poster Festival Chaumont, FR, 2013

Libros Mutantes, Madrid, ES, 2013



Tereza Ruller member of Selection Jury of the 27th Brno Biennial, CZ, 2016

International Union of Designers, honourable members, since 2016

Design Displacement Group, Amsterdam, NL, founding members, 2013-2016



Jonathan Castro, PE
Anežka Minaříková, CZ
Adam Švejda, CZ
Cyanne van den Houten, NL
Jules Vaulont, FR

Currently, we are not looking for any interns.